Product Manager - Marketing

Product Manager (JU1358)

Head Office Noida
Employment Type
Department Marketing
Job Posting Date 15-12-2023
Position Closing Date 31-12-2023
No. Of Position 1
Designation Product Manager
Job Description

We are seeking an experienced and dynamic Product Manager to join our team. The Product Manager will play a crucial role in the planning, development, and execution of strategies for the new & existing product lines. In this role, you will not only get to flex your skills but also learn to thrive in a fast-paced, growing environment with a high degree of autonomy. This cross-functional leadership position requires you to work closely with the Production, Design, Category Management, Marketing, Sales, and Finance teams to bring products to life.


Minimum  6 years of work experience in handling product management in the agriculture industry.

Required Qualification:

Graduation in B.Sc. Agriculture and Post-Graduation in any field, with a preference for Marketing.

Job Location: Head Office, Noida

Key Responsibilities:

• Identify the market and crop-pest segment where the assigned product can be positioned.

• Understand technical and commercial aspects of the assigned product.

• Create the Customer Value Proposition (CVP) for the product to position it properly in the market.

• Build product communication strategy.

• Pack and collateral designing with the help of an internal/external designer.

• Create the business case for the assigned product.

• To create unique ATL and BTL strategies for assigned products.

• To develop product training modules to be used as staff training and farmer training.

• To ensure timely execution of promotional and developmental plans with the help of the regional marketing/sales team.

• Coordinate with the Publicity team for timely availability of all POP requirements PAN India.

• Competitor analysis and market information.

• Crop pest segment analysis to derive new avenues for existing as well as NPI.

• Track sales performance in zone/region against plans and take corrective steps to adhere to the plan.

• Ensure timely availability of product performance reports.

Core Competencies:

• Understand customer and business needs and synthesize opportunities.

• Comfortable with understanding technical aspects of a product development process and communicating with the sales and marketing team.

• Ability to coordinate with different functions like finance, supply chain, and Digital Marketing to support the product management department.

JU Agri Sciences is a leading player in the agriculture industry, dedicated to providing innovative and sustainable solutions to farmers. If this role excites you and you believe you have what we need, then click on APPLY so that someone from our team can connect with you.

JU has a combination of both young & energetic employees with experienced & mature employees guided by knowledgeable and supportive senior management. We give importance to learning and keep conducting a continuous training program for our employees. At JU, we believe in transparency and consider our employees not as human resources but rather as Human Capital. The mantra of our success is "KNOW what you're doing, ENJOY what you're doing & BELIEVE what you're doing."

Desired Profile Product Manager
Experience Minimum 5+ years
Qualification Graduation in B.Sc. Agriculture and Post-Graduation in any field, with a preferance for Marketing
Compensation No bar for right candidate
Branch Head Office Noida
Contact 7043631947
Job Reference Number Product Manager (JU1358)